Men should dress in red if they want to attract women

This is a bit of a frivolous post, but I couldn't resist it. 

According to a Reuters story, men wanting to catch the eye of women should dress in red, a colour which new research shows makes them more alluring to the opposite sex.

Women in the United States, England, Germany and China said they found men pictured wearing red, or framed in red, more sexually attractive than in other colours, the research published in the Journal of Experimental Psychology showed.

Andrew Elliot, an author of the study from the University of Rochester, said red was thought to be sexy colour for women only.

"Our findings suggest that the link between red and sex also applies to men," Elliot said. "For women, the colour made a big difference."

Despite cultural differences related to the colour, the findings of women being attracted to men in red were consistent throughout the countries.

So, men, there you have it. I bet you thought it was far more complicated than that. And all the time all you had to do was dress in red (although not completely in red, obviously!).