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New fund encourages young women to challenge body image

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Harri Sutherland-Kay
WVoN co-editor

Rosa, the UK fund for women and girls, has this week announced the first grants awarded under her new Girls and Young Women’s Fund.

The grants have been awarded to two year-long projects.

Platform 51 and the End Violence Against Women coalition (EVAW) will be working with young women through online resources for UK schools and organisations alongside a national lobbying campaign.

This project aims to educate and empower young women to speak out and change attitudes through encouraging them to challenge their portrayal as nothing more than sex objects in the music video industry.

The second funded project is dedicated to challenging women’s devastating acceptance of body hatred. Endangered Bodies London, convened by Susie Orbach, will launch a new collaboration with schools and youth groups in London and the South East called ‘Making Media Mine’.

Both of these exciting new projects are placing the voices of young women at their centre, providing young women with the skills and platforms to make themselves heard by their peers as well as decision makers.

At the conclusion of the projects, a summit will be held by the NGO AnyBody at London’s Southbank to bring all of the girls and mentees together to share and celebrate their work.

Rosa’s Girls and Young Womens Fund is a response to young women’s concerns about how they are portrayed in popular culture and the impact on their daily lives. They see how airbrushed media messages affect self-image, personal development and sense of possibility.

The fund recognises the importance in understanding that there is a direct connection between the objectification of and violence against women and girls today.

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