Safe taxi zone being trialled in central London
Joanna Perkin
WVoN co-editor
A safe area for waiting for taxis is being trialled at New Oxford Street, London. The area, which will be staffed during the night and into early morning, is aimed at both men and women travelling at unsociable hours.
The Taxi Wait Safe Zone is situated at the recently opened GotoMidtown shop at 56 New Oxford Street.
As well as ordering taxis from the GoToMidtown store, customers can order them online or via a bespoke iPhone app.
Branded ‘Touch & Go’ kiosks will also be available to businesses in the central London area who want easy access to the car service.
Carbon emissions for the fleet of 420 cars are said to be lower than for licensed black cabs.
The taxis are fully tracked and monitored with a 24-hour customer services team who have instant access to their exact location.
The GoToMidtown Town Car service is run by inmidtown and London Executive.
Established in 2005, inmidtown is a Business Improvement District (BID) that represents the interests of businesses in Bloomsbury, Holborn and St Giles.
A BID is a public-private partnership in which businesses in a defined area pay an additional tax or fee in order to fund improvements within the district’s boundaries.
The businesses represented by inmidtown will be alerted to the new town car service via a newsletter.
The area of Bloomsbury Holborn and St Giles is located between the West End and the City of London as the geographic centre of London and a major business, commercial and employment centre.
