Yoga: nudity and body image on sale?
Ms Magazine alerts us to the ruckus over use of nudity in yoga advertising. Apparently, yoga advertisements have been criticised for some time for using pictures of naked or barely concealed women to sell themselves. But it mainly caught up with Judith Hanson Lasater’s letter to the Yoga Journal (published in the September ’10 issue). Lasater wrote -
“…I’m concerned about the ads that have stimulated both confusion and sadness in me…because I do not understand how photos of naked or half-naked women are connected with the sale of practice products for asana…These pictures do not teach the viewer about yoga practice or themselves. They aren’t even about the celebration of the beauty of the human body…”
It is indeed disheartening to see how yoga, a practice that can help women fight depression, body image anxiety and other health problems, has instead become caught up in the commodification and sexualisation of women.