Sarah Palin advert: a moment of advertising genius
It is one minute and nine seconds of pure advertising genius – a dazzling calling card from the woman who, most now agree, wants to be president.
The imagery, flags, fighter pilots, Mount Rushmore, the Statue of Liberty, may be pure political bromide. Frankly speaking, the words are nothing much to write home about either.
“We’re going to get back to the time-tested truths that made this country great,” she says.
These, Sarah Palin seems to be saying, are my people. My coalition. Not just the honest, hard-working, flag-waving Americans seen throughout, but the candidates just elected to office on a wave of Tea Party fervour – and all those pictured celebrating on election night.
Go to BBC News for the full story.