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Voluntary and corporate organisations join forces for women in Africa

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Join My Village, unhealthy a “click to commit” social change initiative, is launching the second year of its online community with a new partner: American country music singer and songwriter Lee Ann Womack.

A partnership between General Mills (a large American food company) and leading international humanitarian organization CARE, the aim of the campaign is to provide economic and educational opportunities for women and girls in Malawi.

Join My Village puts the power of General Mills’ corporate philanthropy in the hands of individuals.

To unlock the dollars, users can visit www.joinmyvillage.com to learn more about girls and women in Malawi and be a part of the change in their future.

Watching a video about a girl’s new opportunity to attend secondary school, reading a story of a woman starting her own business, or listening to a sample of African music from a Malawi village enables users’ ‘clicks’ to release donations from General Mills.

In addition, General Mills will match all individual donations dollar for dollar, up to the $500,000 goal.

Through videos, photos and frequent blog posts from Malawi, participants can follow the real impact being made every time they take an online action to “click-to-commit” General Mills’ dollars, or make their own personal donation.

“We believe that if more people are simply aware of the issues, stories, and people of Malawi – even if it’s only through watching a video or listening to a song – more positive, sustainable change can happen,” said Ellen Goldberg Luger, Vice President of General Mills Community Action.

Read the full story on Business Wire.

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