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UK bra-chain record comes apart at the seams

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Summary of story from Reuters, August 1, 2011

A UK attempt to set the world record for the longest chain of bras had to be called off after volunteers got the lingerie in a twist.

Campaigners had hoped to hook together over 100 miles of bras in Worcester to raise money for women’s charities and beat the current world record, held by Australia, of 166,000 bras linked together.

Volunteers aimed to connect 20,000 bras but were forced to quit at half that number when the garments became tangled in the boxes.

“We underestimated the time it would take to get the bras out of their boxes and hooked together – there were bras all over the place,” said Launa Walker at Bra Chain.

After nine hours, they decided to call it a day but organisers say they will attempt another world record bid in the future.

They are still accepting donations of unwanted bras.

The event was organised in aid of UK women’s charities Breakthrough Breast Cancer, the Worcester breast cancer unit and Women’s Aid, which supports victims of domestic violence.

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