subscribe: Posts | Comments

Yahoo fires its (female) chief executive

0 comments

Summary of story from BBCNews, September 7, 2011

The internet company Yahoo has fired its chief executive Carol Bartz after two-and-a-half years in the job.

The company said in a statement that Ms Bartz was removed by the board of directors, effective immediately. She has said she was fired “over the phone”.

Tim Morse, Yahoo’s chief financial officer, will take over from her while the board of directors looks for a new CEO, the company said.

Ms Bartz was hired to run Yahoo in early 2009, taking over from co-founder Jerry Yang.

She made significant changes to the management team and cut jobs to save on costs. She also shifted the focus of the traditionally search-oriented firm towards more personalised content.

However, Larry Magid, a technology analyst at C-net, said the company has not seen enough of a turnaround under Ms Bartz’s leadership.

“She hasn’t done anything to change the company’s fortunes, and they are still anxious to find a leader who can move them up,” he said.

Leave a Reply

Your email address will not be published. Required fields are marked *