Alison Clarke
WVoN co-editor 

Although I assumed that my pink button was my clitoris, according to this beauty product ad, it is none other than your labia.

So what’s it for? Well, nothing really, unless you keep a check on the colour of them to know when they’re, well, off-colour.

I don’t think I can improve on the sales blurb, which goes like this:

“My New Pink Button ™ is a temporary dye to restore the youthful pink color back to your labia. There is no other product like it.

“This patent pending formula was designed by a female certified Paramedical Esthetician after she discovered her own genital color loss.

“While looking online for a solution she discovered thousands of other women asking the same questions regarding their color loss.

“After countless searches revealing no solution available and a discussion with her own gynecologist she decided to create her own. Now there is a solution!”

Are there really thousands of other women asking this question? And how did the “female certified Paramedical Esthetician” know she was off-colour?

And far more to the bloody point, why does she need a certificate to know she’s female? She can’t have been that off-colour.

I’m afraid, though, that there’s no point in rushing to buy a new pink button, as it’s currently out of stock.

Having created a demand for something that’s not needed, I wonder if being out of stock is yet another marketing ploy?

In case you’re tempted (I’m sure you’re not), here’s a review to really put you off.