First Lady Michelle Obama aims campaign directly at women voters
First Lady Michelle Obama has sent out a campaigning e-mail touting for the votes of women whose numbers could decide the next US president.
In a fundraising message that pledges the Democratic Party’s commitment to women’s issues, the First Lady is hoping to rock the female vote.
Her appeal focuses on the challenges of student loans, equal pay, and middle class tax cuts that the president “has been fighting for every single day as president, every single day.”
She may have been put to work due to her husband’s diminishing lead among women voters. In the most recent USA Today/Gallup Poll, Obama led by three percentage points – 49 to 46 per cent over Mitt Romney. In May he led by 12 points, 18 in April.
In 2008 women voted in favour of Obama by 56 per cent compared to 43 per cent for the Republican nominee, Senator John McCain.
In her e-mail, Mrs Obama praises the president as a women’s rights crusader from his personal experiences as a “son of a single mother, who struggled to put herself through school and pay the bills”.
She even raises the spectre of his grandmother who “hit that glass ceiling” while men “…were promoted up the ladder ahead of her.”
Women have demonstrated political influence against the Republican’s campaign against women on issues of abortion, equal pay, access to healthcare, and domestic violence.
In just 24 hours after the Susan G. Komen Foundation announced funding cuts for breast exams, Planned Parenthood donations were boosted to $400,000. One year after John Boehner took over as Speaker of House, membership has doubled from 400,000 to 1.5 million at Emily’s List, an organisation that supports pro abortion female candidates.
The power of the female vote will once again determine the next President. Long term, the impact of the female vote will hopefully address issues of abortion, equal pay, access to loans, and domestic protection.