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App challenges media sexism

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notbuyingit, sexism in the media, app, downloadOriginally a Twitter movement, #NotBuyingIt is now available to download as app.

This app has been produced by The Representation Project, a movement that aims to ‘use film and media content to expose injustices created by gender stereotypes and to shift people’s consciousness towards change’.

#NotBuyingIt, which was crowdfunded on Indiegogo and created by a female-led development team, allows users to pin examples of sexist advertising and packaging to a global map.

The community-based app also includes the option to send direct messages to the offending companies, who it is hoped will rethink their marketing strategies.

UK users have been busy using the app to shame companies such as Tesco and NYLON magazine.

The app’s successes so far include GoDaddy, whose previous campaigns have been criticised for their sexism, consulting The Representation Project about its latest ad.

Imran Siddiquee of The Representation Project has said: ‘It just shows that if the mainstream media isn’t representing us, we can create our own media to fight back.’

The #NotBuyingIt app is free to download from the app store now.

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