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Chocolate, peanuts and patriarchy

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cadbury's remark that sexism is nuts; response to Australian Snickers adCadbury respond to controversial Snickers advert by marketing their Boost bar with #SexismIsNuts.

Snickers Australia recently uploaded a video featuring a group of builders shouting what the YouTube clip title describes as ‘loud empowering statements’ at women walking in the street below.

The builders shout: ‘I’d like to show you the respect you deserve’, and: ‘you know what I’d like to see? A society where the objectification of women makes way for gender neutral interactions free from assumptions and expectations’.

The video has had mixed reactions, with some social media users slamming Snickers for being patronising, reinforcing sexist expectations of male behaviour, and for closing the clip with the ambiguous phrase ‘you’re not you when you’re hungry’.

Snickers is produced by Mars, Incorporated.

Keen to cash in on the conversation, the British multinational confectionery company Cadbury have now replied to Snickers by saying ‘We at #Boostnuts believe that men with real nuts proudly respect women whether they’re hungry or not.’

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