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Redesigning fashion’s future

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Ellen MacArthur, Ellen MacArthur Foundation, Stella McCartney, new report, a new textiles economyTime for a textile system that delivers better economic, societal, and environmental outcomes.

Ellen MacArthur and Stella McCartney co-hosted the launch of the Ellen MacArthur Foundation’s new report ‘A new textiles economy: Redesigning fashion’s future’ in London earlier this week.

The Ellen MacArthur Foundation is a charity that works with business and education to accelerate the transition to a circular economy.

And the report, created by the Circular Fibres Initiative which launched in May this year, calls for the fashion industry to adopt a new vision and create cross industry collaborations to achieve it.

The fashion industry employs hundreds of millions of people, generates significant revenues, and touches almost everyone, everywhere.

Since the 20th century, clothing has increasingly been considered as disposable, and the industry has become highly globalised, with garments often designed in one country, manufactured in another and sold worldwide at an ever-increasing pace.

This trend has been further accentuated over the past 15 years by rising demand from a growing middle class around the world with higher disposable income, and the emergence of the ‘fast fashion’ phenomenon, leading to a doubling in production over the same period.

But the current textiles system has major drawbacks and steady production growth is intrinsically linked to a decline in utilisation per item, leading to an incredible amount of waste.

It is estimated that more than half of fast fashion production is disposed of in under a year, and that one garbage truck full of textiles is landfilled or burnt every second.

This, combined with a very low rate of recycling – less than 1 per cent of material used – leads to an ever-expanding pressure on resources.

This ‘take-make-dispose’ system is not only extremely wasteful, but also very polluting.

And the use of substances of concern in textile production has an important impact on farmers’ and factory workers’ health as well as on the surrounding environment.

And when clothing is being used, it has been estimated recently that half a million tonnes of plastic microfibres shed during washing ends up in the ocean and ultimately enters the food chain.

In other words, we may end up eating our own clothes.

If nothing is done, these severe weaknesses are expected to grow exponentially, with dramatic environmental, societal, and economic consequences, and ultimately putting industry profitability at risk.

A new textiles economy would lead to better outcomes.

There are laudable ongoing efforts attempting to alleviate these problems, but in reality, a new system for the textiles economy is needed.

A new report proposes a vision aligned with circular economy principles.

In such a model, clothes, fabric, and fibres re-enter the economy after use and never end up as waste.

This vision relies on four ambitions that would lead to better economic, environmental, and social outcomes, capturing opportunities missed by the current linear textiles system:

1 – Phase out substances of concern and microfibre release, by aligning industry efforts and coordinate innovation to create safe material cycles;

2 – Transform the way clothes are designed, sold and used to break free from their increasingly disposable nature, by scaling up closing rental schemes; making durability more attractive; and increasing clothing utilisation through brand commitments and policy;

3 – Radically improve recycling by transforming clothing design, collection and reprocessing; pursuing innovation to improve the economics and quality of recycling; stimulating demand for recycling materials; and implementing clothing collection at scale; and

4 – Make effective use of resources and move to renewable inputs.

And a new level of collaboration is required.

Efforts are already being employed by brands, retailers and other organisations to change the industry and although promising progress is being made, it is often too fragmented or only effective on small scale.

That is why achieving a new textiles economy will demand unprecedented levels of alignment on the case for change, and collaboration.

A system-level change approach is required, including rallying key industry players to set ambitious joint commitments, kick-start cross-value chain demonstrator projects, and orchestrate complementary initiatives.

The time has come to transition to a textile system that delivers better economic, societal, and environmental outcomes.

‘A new textiles economy: Redesigning fashion’s future outlines’ outlines a vision and sets out ambitions and actions – based on the principles of a circular economy – to design out negative impacts and capture a USD500 billion economic opportunity by truly transforming the way clothes are designed, sold, and used.

To read all about it, click here.

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