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‘Baby Gaga’ breast milk ice cream goes on sale

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Summary of story from Metro, 23.2.11.

Mother-of-one Victoria Hiley is so passionate about breastfeeding that she has had her milk turned into ice cream at Icecreamists, a London parlour in Covent Garden.

The 35-year-old has already donated a litre of her breast milk to the new retailer.

She spotted an advert on the Mumsnet internet forum offering money to potential suppliers.

Now Hiley, who works with women who have problems breastfeeding, has provided the raw material for a new concoction called Baby Gaga.

“What’s the harm in using my assets for a bit of extra cash?” said the mum from Leeds. “There’s nothing more natural than fresh mother’s milk.”

The parlour pays £15 per third of a litre and already 15 women have taken up the offer.

Health checks for the lactating women are the same as those used by the NHS to screen blood donors.

Matt O’Connor, 44, who runs Icecreamists, blends the breast milk with Madagascan vanilla pods and lemon zest, which is then freshly churned.

He said he was confident his £14 Baby Gaga would go down a treat with customers.

“No one’s done anything interesting with ice-cream in the last hundred years,” he said.

“Some people will hear about it and go, yuck! But actually it’s pure, organic, free range and totally natural.”

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