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Women make 85 percent of purchasing decisions

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Summary of story from wenews, July 12, 2011

Women may be only 15 percent of corporate boards on Fortune 500 companies, but they women make 85 percent of the purchasing decisions about the products and services offered by those companies.

Journalist Amaya Gorostiaga, in an article in Business for Social Responsibility, writes that women control $20 trillion globally in annual consumer spending, a number that could hit $28 trillion in five years.

Facts that were discussed at the annual meeting of the Women’s Funding Network earlier this year and which electrified the global alliance of 166 non-profits that invest in women and girls.

So they asked a key question – why not apply a gender lens to for-profit investing? Why not leverage our shares of stock to advocate for more women on boards?

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